Syntarus Launches Subsidiary - RadioASB
“On the Air”
San Diego, CA - December 22, 2005 - Syntarus Corporation,
a global telecommunications and information management technology
firm based in San Diego, CA today formally announced the initial
launch of wholly owned subsidiary RadioASB, also known as “American
Songbook Radio”, a technologically advanced multi-media Internet
radio station on the World Wide Web at www.RadioASB.com.
According to Syntarus CTO Richard F. Burrell, "RadioASB
encompasses decades of songwriting genius and musical brilliance,
embracing the entire spectrum of the American Songbook genre, from
Big Band to Smooth Jazz, Ragtime to Rhythm and Blues, Country to
Rock, Folk to New Age, Chill to Indie and much more.” He adds,
“RadioASB is dedicated to preserving the creativity of the
songwriters and artists that comprise the American Songbook genre,
presenting their musical genius to a worldwide listening audience
through radio and Internet technologies.”
Mr. Carl J. Sabatino, Syntarus CEO, relates, "The
premise of RadioASB is unique in today’s fractured radio marketplace.
It reflects, in some ways, the AM and FM radio programming formats
of over thirty years ago. RadioASB takes the essence of that era
and stylishly introduces an attentively crafted and distinctive
blend of musical program formats.” He continues, “The
RadioASB programming format is designed to appeal to a broad based,
upscale, musically mature and sophisticated radio audience ranging
in age from 25 to 54 years plus, providing the wonderful music,
both old and new, that meets that profile.”
It’s About the Music
The RadioASB formula incorporates a mix of three
distinctive music formats, American Popular Standard, Jazz (both
classic and smooth) and Contemporary Rock (cross-over, light rock
and classic rock-and-roll). Transmitting from Studio 7 in New York
City, RadioASB is redefining the broadcasting industry.
In reference to the RadioASB programming, Mr. Sabatino
narrates, “It is about the music, and the format in which
that music is presented. RadioASB blends a uniquely contemporary
radio programming format with music of distinction nicely balanced
with DJ personalities, thereby serving the needs and demands of
today’s cosmopolitan listening audience.”
A longtime radio broadcasting veteran himself,
Mr. Sabatino shall be contributing his extensive industry expertise
to RadioASB. One of the initial programs to be showcased on RadioASB
shall be his popular New York City FM radio program “The Morning
Show with Carl Sabatino”, which for many years had been an
indispensable morning staple for thousands of listeners in the New
York City and New Jersey metropolitan area.
Breakthrough Radio
Mr. Mark Hahs, Senior Partner and Chief Communications
Architect for Spillman:Hahs, a Los Angeles based communications
marketing firm which has been closely collaborating with Syntarus
Corporation in relation to RadioASB, relates, “In every sense
of the phrase, “Breakthrough Radio" is precisely what
RadioASB delivers through diverse musical content, program format
variety, professional DJ personality presentation and comprehensive
song playlists.” In reference to the myriad marketing and
advertising opportunities that RadioASB offers, Mr. Hahs notes,
“The powerful combination of advanced Internet multimedia
technology and IAB Universal Ad Standards utilized by RadioASB provides
a compelling medium through which companies can connect to savvy
consumers worldwide who turn to the Internet for shopping, business,
communication and recreational needs. RadioASB provides an interactive
portal to domestic and international consumer markets as well as
an elegant, non-cluttered backdrop for advertising messages that
informs consumers about products and services and helps develop
corporate branding in an interactive environment.” He adds,
“This provides companies with an incredible opportunity to
use creative assets “on-line”, extending geographical
reach and improving overall media mix. RadioASB advertising imparts
advertisements the rich multi-media advantage of sound, graphics,
movement and an “on-line” call to action. RadioASB diversified
ad units create lasting message impacts that deliver significant
results.”
About Syntarus Corporation
Syntarus is a privately held firm providing global terrestrial and
satellite telecommunication systems, mobile wireless Internet devices
and information management software. The Syntarus suite of innovative
products and services create custom designed "real time"
solutions that effectively address critical domestic and international
business, marketing and "real life" needs to clients worldwide.
Syntarus technical services encompass every facet involved with
the design, development, implementation, customization, integration,
training and support of our product line worldwide.
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