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Syntarus Launches Subsidiary - RadioASB “On the Air”


San Diego, CA - December 22, 2005 - Syntarus Corporation, a global telecommunications and information management technology firm based in San Diego, CA today formally announced the initial launch of wholly owned subsidiary RadioASB, also known as “American Songbook Radio”, a technologically advanced multi-media Internet radio station on the World Wide Web at www.RadioASB.com.

Uniquely Innovative . . . Refreshingly Distinctive . . . Exceptionally Sophisticated

According to Syntarus CTO Richard F. Burrell, "RadioASB encompasses decades of songwriting genius and musical brilliance, embracing the entire spectrum of the American Songbook genre, from Big Band to Smooth Jazz, Ragtime to Rhythm and Blues, Country to Rock, Folk to New Age, Chill to Indie and much more.” He adds, “RadioASB is dedicated to preserving the creativity of the songwriters and artists that comprise the American Songbook genre, presenting their musical genius to a worldwide listening audience through radio and Internet technologies.”

Mr. Carl J. Sabatino, Syntarus CEO, relates, "The premise of RadioASB is unique in today’s fractured radio marketplace. It reflects, in some ways, the AM and FM radio programming formats of over thirty years ago. RadioASB takes the essence of that era and stylishly introduces an attentively crafted and distinctive blend of musical program formats.” He continues, “The RadioASB programming format is designed to appeal to a broad based, upscale, musically mature and sophisticated radio audience ranging in age from 25 to 54 years plus, providing the wonderful music, both old and new, that meets that profile.”

It’s About the Music

The RadioASB formula incorporates a mix of three distinctive music formats, American Popular Standard, Jazz (both classic and smooth) and Contemporary Rock (cross-over, light rock and classic rock-and-roll). Transmitting from Studio 7 in New York City, RadioASB is redefining the broadcasting industry.

In reference to the RadioASB programming, Mr. Sabatino narrates, “It is about the music, and the format in which that music is presented. RadioASB blends a uniquely contemporary radio programming format with music of distinction nicely balanced with DJ personalities, thereby serving the needs and demands of today’s cosmopolitan listening audience.”

A longtime radio broadcasting veteran himself, Mr. Sabatino shall be contributing his extensive industry expertise to RadioASB. One of the initial programs to be showcased on RadioASB shall be his popular New York City FM radio program “The Morning Show with Carl Sabatino”, which for many years had been an indispensable morning staple for thousands of listeners in the New York City and New Jersey metropolitan area.

Breakthrough Radio

Mr. Mark Hahs, Senior Partner and Chief Communications Architect for Spillman:Hahs, a Los Angeles based communications marketing firm which has been closely collaborating with Syntarus Corporation in relation to RadioASB, relates, “In every sense of the phrase, “Breakthrough Radio" is precisely what RadioASB delivers through diverse musical content, program format variety, professional DJ personality presentation and comprehensive song playlists.” In reference to the myriad marketing and advertising opportunities that RadioASB offers, Mr. Hahs notes, “The powerful combination of advanced Internet multimedia technology and IAB Universal Ad Standards utilized by RadioASB provides a compelling medium through which companies can connect to savvy consumers worldwide who turn to the Internet for shopping, business, communication and recreational needs. RadioASB provides an interactive portal to domestic and international consumer markets as well as an elegant, non-cluttered backdrop for advertising messages that informs consumers about products and services and helps develop corporate branding in an interactive environment.” He adds, “This provides companies with an incredible opportunity to use creative assets “on-line”, extending geographical reach and improving overall media mix. RadioASB advertising imparts advertisements the rich multi-media advantage of sound, graphics, movement and an “on-line” call to action. RadioASB diversified ad units create lasting message impacts that deliver significant results.”

About Syntarus Corporation

Syntarus is a privately held firm providing global terrestrial and satellite telecommunication systems, mobile wireless Internet devices and information management software. The Syntarus suite of innovative products and services create custom designed "real time" solutions that effectively address critical domestic and international business, marketing and "real life" needs to clients worldwide. Syntarus technical services encompass every facet involved with the design, development, implementation, customization, integration, training and support of our product line worldwide.

 

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